6 Characteristics of What Makes Good Design
- KA Creative Agency
- Oct 20, 2024
- 3 min read
A successful design possesses several key characteristics that contribute to communicating effectively with its audience. From visual appeal to functionality, a well-executed design is essential for capturing attention and delivering a clear message. In this blog post, we will delve into six essential characteristics of effective design and draw insights from industry experts.
1. Clear Communication: Effective design should communicate a clear and concise message to its audience. A finely crafted design successfully conveys its intended message in a way that is easily understandable to viewers. For instance, editorial design can effectively represent a brand's values and identity through simple yet impactful visuals.
"Not only should a design look good, but it should also clearly communicate its purpose." - Ken Peters
Clear communication in design benefits both the client and their customer base. It effectively conveys the intended message, enabling better brand recognition and customer loyalty. A great example of effective communication in design can be found in the book "Logo Design Love" by David Airey, which emphasizes the importance of a well-crafted logo in conveying a company's values and identity clearly and concisely. Another exemplary resource is "Don't Make Me Think" by Steve Krug, which emphasizes the importance of designing for effortless understanding and effective communication in web and interface design.
2. Purposeful Function: Effective designs serve a specific function or address a particular need while intuitively allowing users to interact seamlessly. As Steve Jobs famously said, "Design is how it works."
Function is essential in graphic design because it directly impacts the usability and effectiveness of the design. A well-designed graphic looks visually appealing and serves a specific purpose. For example, a website navigation menu needs to be functional and intuitive so that users can easily find the information they are looking for. In print design, the function of a brochure is to communicate information clearly and effectively to the reader. Without considering function, a design may look great but fail to fulfil its intended purpose, ultimately diminishing its value. Therefore, understanding the function of a design and incorporating it into the overall aesthetic is crucial for successful graphic design.
3. Attention to Form: Professional designers understand the importance of attention to detail and how the design components interact with the viewer, i.e. the fonts, colour, shape, texture, patterns, imagery, etc. Each design element, from typography to colour choice, plays a "crucial role in communicating the desired message", as Ron Van der Vlugt illustrates in "LogoLife - Life Histories of 100 Famous Logos."
4. Timelessness: Design trends come and go rapidly in today's fast-paced world. Many modern designers and consumers increasingly value the concept of timelessness in design. For instance, a modern, minimal design is preferred over following quick-fading design trends because it has the potential to remain relevant and appealing for a longer period. This approach aligns with Dieter Rams' philosophy, emphasizing well-executed designs' longevity and enduring appeal. By opting for a modern, minimalistic design, individuals can ensure that their products or creations won't appear outdated as trends change, reflecting a sense of enduring elegance and sophistication.
5. User-Centered Approach: Placing the end user at the centre of the design process is crucial for creating compelling designs. Understanding the needs and preferences of the target audience allows designers to create experiences that resonate with users. Don Norman, a renowned design thinker, emphasized this by stating, "The design process is about discovery. Finding out what works and doesn't work for the people using the product."
6. Custom Designs for Your Business: Acquiring a custom-made design from a professional ensures establishing of a distinct and enduring brand identity. A professionally crafted logo, for example, embodies traits such as competence, dependability, and credibility, while a poorly executed design may project an unprofessional image. Engaging a professional designer guarantees the creation of a bespoke logo that encapsulates the essence of your business, sets you apart from competitors, and contributes to enhanced brand recognition and consumer trust.
(Credit: KA Creative Agency: Digital Design for Milky Peach)
Overall, effective design combines clear communication, purposeful function, attention to form, timelessness, a user-centred approach, and custom designs tailored to your business. Understanding and implementing these characteristics can elevate the impact and success of your designs.
Comments